I. The Dartmouth Company

Curiously, there is a Boston-based real estate company called The Dartmouth Company. It makes good use of serifs and a dark green color on its website and seems to operate in New Hampshire. See also the more obvious reference to the college at the Dartmouth Education Foundation.

II. The Arms of Dartmouth’s Schools

The Dartmouth College website seems to be doing something new when it describes the institution as a collection of five apparently equal schools:

The harmonization and use of the schools’ shields is commendable.

But this arrangement seems to contradict the rule that Dartmouth is the college. The “Associated Schools” — Tuck, Thayer, Medical, and lately the graduate programs — are associated with the college but are not coequals beneath a central university administration. Because “Dartmouth” is the undergraduate college, there is no need to put the letters “CA&S” before one’s class year, for example.

Tom Owen writes in The Dartmouth today:

In the discussion following Kim’s address, Provost Carol Folt said there is a “complicated set of reasons” for the gap between Dartmouth’s national and international rankings. Two of the major contributing factors are Dartmouth’s lack of a “university” title and Dartmouth’s focus on undergraduates, both of which have hurt Dartmouth’s international reputation.

[…]

Although large-scale changes may be necessary in the next decade, alumni must see new developments as part of an institutional history of adaptation rather than as a threat to tradition, Kim said.

The school’s Quartomillennium celebration in 2019 would be a good time to launch something new.

[01.25.2012 update: Education Foundation link added.]