graphic design

New surgical wing; other topics

April 23rd, 2014  |  Published in all news, Baker Library, coat of arms, Connecticut River, graphic design, History, Hood, Lamb & Rich, Larson, Jens, Med. School, other projects, preservation, publications, Quartomillennium '19, Rugby Club

  • The college recently unveiled a plaque announcing the Orozco Frescoes’ status as a National Historic Landmark (Dartmouth Now). No images yet.

  • Dartmouth Engineer has a story on the new Center for Surgical Innovation. This addition to DHMC is one of the few parts of the complex not designed by SBRA (post).

  • A Kendal news release on master planning refers to the acquisition of the Chieftain. A future expansion of the retirement center could make a neat feature out of the Chieftain’s rowing dock.

  • The New York Times has a story on the planned demolition of the Folk Art Museum to make way for an expansion of MOMA next door. (The architects of the Folk Art Museum, Tod Williams and Billie Tsien, are designing an expansion of Dartmouth’s Hood Museum that preserves and reuses Wilson Hall next door.)

  • Enjoy the retro poster (via Big Green Alert Daily) for round one of the Varsity Cup rugby tournament, held at the Rugby Clubhouse. Dartmouth won the match.

  • CurbedNY has a bit on the Guastavino family. The one grandly-scaled Guastavino-tiled space at Dartmouth, the surgical theatre at the old hospital, no longer exists, but the firm’s vault in the hospital’s one surviving wing remains on Rope Ferry Road. Also check out the entry vestibule of McNutt Hall, likely a Guastavino structure (post).

  • UPNE is listing a publication of a partner called Voice of the Åland Churches by Åsa Ringbom. How about that. Åland (Wikipedia) is an autonomous island province of Finland located in the Baltic partway to Sweden. It has its own stamps and a striking flag that reflect its largely Swedish ethnicity.

  • Dartmouth needs to name at least one building for the building’s architect. This is not an uncommon practice, although only one example comes to mind, the Norman Shaw Buildings at Parliament in London (Wikipedia; W&M’s main building was not designed by Christopher Wren). The designers who need recognition at Dartmouth are Charles A. Rich and Jens F. Larson. The bulk of the campus was created by these two College Architects in succession between about 1895 and 1939. The one building on which both architects did extensive work is the Heating Plant, which Rich built as a one-story building and Larson raised by one story. Maybe when the Heating Plant is taken over by the college museum, these artists can be credited and the building can be known as the Rich-Larson Wing of the Hood Museum of Art.

  • Brown started up its 250th anniversary celebration last month. Dartmouth’s ex-president Jim Yong Kim, a 1982 Brown graduate, gave a lecture at the Opening Celebration. The “Traditions” section of the 250th website explains that Brown chose the brown bear as its mascot in 1904 and in 1905 brought a live bear to a football game — the Dartmouth game — for the first time. Dartmouth won. (Brown doesn’t call the anniversary a “quartomillenium” or “sestercentenary” but a “semiquincentenary.”)

  • DUSA (Dartmouth Uniformed Service Alumni) has an informative page devoted to its symbols. As is traditional, the shield has the wavy lines representing the Connecticut River in the base. One wonders whether every organization, including the college, would benefit from depicting the River as a set of wavy bars thick enough to have their own colors, perhaps blue or even white (alternating with the green color of the field).

  • Interface: News and Information from Dartmouth Computing Services is back. One might recall the nice paper magazine iteration of Interface from the late 1990s.

  • The football team will wear an alternate helmet design at some point this fall, notes Tris Wykes in the Valley News. Perhaps influenced by trends in cars (Financial Times, Autoweek) or the Pro-Tec helmets worn by skateboarders or special operators, matte black seems to be gaining popularity in football. Examples are found at Cincinnati and Oregon; Missouri seems to have been an early proponent in 2009 with its Nike Pro Combat uniform (see Uniform Critics).

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Update 05.22.2014: Banwell architect Ingrid Nichols’s resume (pdf) states:

Banwell has joined forces with a national Kendal design architect, RLPS and together are completing a master plan for a new 20 acre abutting parcel they have recently purchased. We are also completing a master plan for their existing campus including: Additions for independent living, nursing, health center, fitness center (pool, locker rooms, exercise rooms and activity room).

Museum-like displays; a Hanover designer

April 19th, 2014  |  Published in all news, Alumni Gym, coat of arms, graphic design, Hanover/Leb./Nor'ch., History, Hop, the, Kemeny/Haldeman, other projects, publications, Thompson Arena, Varsity House

The old idea of the trophy room for intercollegiate athletics seems to be shifting toward something closer to a museum, with text and graphics (reproductions of historic images, not originals) arranged to tell a story. Objects are displayed in support of the story rather than as the spoils of victory.

The Friends of Dartmouth Football Timeline, Video Archive Kiosk and Memorabilia Exhibit at Floren Varsity House is an example. Designed by the Hanover firm of Charles Gibson Design, the comprehensive display is the closest thing Dartmouth has to a permanent museum of any aspect of its own history. (I do not know what proportion of the old trophies are kept in Floren, in Davis Varsity House, or in the Oberlander Lounge in Alumni Gym.) Gibson also designed a timeline for hockey in two locations in Thompson Arena and a display recognizing donors John and Carla Manley.

During the Seventies and Eighties, Charles Gibson worked in the Hop’s Graphic Design Studio, and since then his firm has done a lot of work for the college and other area institutions. The firm revised the campus map (the next-to-latest iteration); created signage (including the mainframe-like kiosk that occupied the entrance of the old Kiewit); and paper plates and cups for the Courtyard Cafe in the Hop. The Nugget Theater’s freestanding marquee, influenced by the Classical porticos of Main Street, is another product. (By the way, doesn’t the little photo of the modest portico of the Hanover Post Office make that building look like a Great Work of Architecture?)

Most notably for our purposes, Charles Gibson Design did a Comprehensive Identity Program for Cardigan Mountain School, including a revision of the school’s seal that features a green shield containing a lone pine and open book. And if you are thinking about the “Dartmouth base,” the wavy lines of water in the base of the shield of each of Dartmouth’s schools, Gibson did a logo for the local school district in conjunction with the Banwell addition to Hanover High. For the country’s first interstate school district, drawing from both Hanover and Norwich, the circular logo presents the Ledyard Bridge above wavy water lines on a green field.

BASIC at 50 and other items

April 13th, 2014  |  Published in all news, Bradley/Gerry, coat of arms, Collis Center, DHMC, graphic design, History, master planning, Med. School, Memorial Field, north campus, other projects, preservation, publications, Thayer School

  • Work continues on the Williamson Translational Research Building at the hospital in Lebanon. Here is a notable tidbit about the building’s namesake donor, the late Dr. Peter Williamson ’58: he once owned the ultimate collector car, Lord Rothschild’s Bugatti Atlantic. Williamson’s car won the Pebble Beach Concours in 2003 and is now in the Mullin Automotive Museum.
  • The Rauner Blog post on E.E. Just has a great old photo of Hallgarten. The building was built for the state ag school, known then as N.H.C.A.M.A., and its rear ell is the only part of any building from the campus to survive. The school later moved to Durham and became U.N.H., as its football website points out (via Big Green Alert). Of course, the most meaningful fact that relates to the football rivalry is that Dartmouth’s Memorial Field, indeed the entirety of its athletic complex west of Park Street, was built on one of the state farm fields. The students of the N.H.C.A.M.A. learned how to raise crops in the place where Dartmouth students now play football.
  • A group called Project VetCare is buying a house in Hanover, apparently around 65-75 Lebanon Street, to provide housing for veterans, including students (The Dartmouth).
  • Dartmouth Medicine has had a redesign by Bates Creative.
  • Wouldn’t it be interesting if the U.S. had national food appellations (Wikipedia) beyond the grape-growing regions designated by the AVA? There simply is no equivalent to the geographical indications and traditional specialities of the EU (PDO, PGI, TSG), the AOC of France, or the DOC of Italy. Not all traditional foods are old — Birmingham Balti has been proposed for the list of U.K. foods given protected status, and farmed Scottish salmon is already listed.
  • Kendal has demolished the Chieftain (Valley News).
  • Crouching Spider is going away (Flickr).
  • Dartmouth has talked about changing the name of the overall institution — the umbrella under which the undergraduate college and the graduate and professional schools operate — from Dartmouth College to Dartmouth University. The purpose would be to raise the school’s standing among observers, mostly outside the West, for whom “college” can mean a secondary school or lower school. A fascinating example of this renaming motive is found in Trinity College Dublin, another school that has landed outside the top 125 in the Times World University Rankings. Trinity was founded in 1592 (Wikipedia) as a constituent college of the University of Dublin. What makes Trinity odd is that the University never added any other colleges — Trinity is all there is, and yet the university administration survives, under its own name. Trinity’s rebranding now proposes to replace “Trinity College Dublin” with “Trinity College, University of Dublin.” Oh well; at least the “improved” name seems historically-grounded and technically accurate. Brian M. Lucey argues against it in a blog post, and another post. The real controversy in the rebranding involves the coat of arms:
  • Although the Irish Times claims that the Bible is being removed from Trinity’s arms, that does not necessarily appear to be the case. According to an informative paper by Professor John Scattergood (pdf, via Brian M. Lucey), the arms, as formally granted in 1901, require “a Bible closed, clasps to the dexter.” The rebranding includes a new, stylized version of the coat of arms that substitutes an open book, something that easily could be called “a Bible open.” Visually, neither one of the shields identifies the book to the ordinary observer. The changes in colors are all part of the stylization and do no violence to the underlying historic coat of arms. (The University of Dublin obtained its own arms in 1862, and they contain an open book, incidentally.)
  • UNH has picked a new logo, a shield designed by Chermayeff & Geismar & Haviv. This shield is not one of the three shields that the firm initially proposed last year (post). Although a couple of those first ideas were intriguing, students and alumni were not pleased. The new identity guide (pdf) notes that “The specific blue color has been made a bit brighter than the past version.”
  • Just for your information, the maximum number of effective footnotes in a Word document (Word:Mac 2008) is 32,768. Notes above that number fail gracefully: they still work but are numbered incorrectly, all sharing either the number 32768 or one of a few numbers after that.
  • The school’s Flickr feed has a nice set of historic photos titled “BASIC at 50: The Democratization of Computing.” It is especially gratifying to see the buildings identified: the College Hall basement, Kiewit, and so on. (In the lower right corner of another view of Kiewit is a glimpse of someone who could have been a predecessor of Usenet celebrity and campus character Ludwig Plutonium.)
  • This fantastic photo of President Kemeny with his BASIC license plate was taken in the parking lot east of Bradley/Gerry, it appears, and has the rear addition of the Church of Christ for a backdrop (somewhat near this present-day Google Street View).
  • From an article in The Dartmouth on planning VP Lisa Hogarty: “The biggest change in the College’s capital budget, she said, will come from the proposed expansion to the Thayer School of Engineering.” See the sample master plans of Koetter Kim (post) and Beyer Blinder Belle (post) and the Thayer press release on President Hanlon’s 2013 expansion announcement.
  • The news that a family had donated $100m to support Hanlon initiatives makes one think of the Harkness gifts to create “residential colleges” at Harvard and later Yale, but reading The Dartmouth, one learns:

    Mastanduno said this gift represents a significant departure from past donations, which have tended to focus on capital infrastructure.

    “This isn’t about bricks and mortar,” he said. “It’s about the core academic mission of Dartmouth.”

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[Update 04.17.2014: Broken link to Mullin removed, Kendal spelling corrected.]

The Geisel School’s identity guidelines and their breaking

December 15th, 2013  |  Published in all news, coat of arms, graphic design, History, Med. School

The Geisel School’s thorough Visual Identity and Naming Conventions (pdf) state:

FIRST REFERENCE:

+ The Audrey and Theodor Geisel School of Medicine at Dartmouth

OR

The Geisel School of Medicine at Dartmouth

Although the web version of the medical school magazine for Fall ’13 has no logo graphics on its table of contents, it describes itself in the masthead as “The magazine of the Geisel School of Medicine at Dartmouth”. The website of the school itself features this graphic:

Geisel logotype 2012

Detail from Geisel School website, December 2013.

So far so good. This form of the name complies with the conventions.

But when one views the pdf version of the same magazine table of contents, one sees this:

Geisel logotype 2013

Detail from Geisel School magazine, December 2013.

The school’s Youtube channel also follows this new form. Not only does this reordering violate the first rule of the Guidelines, it violates the second:

SECOND AND SUBSEQUENT REFERENCES:

+ Geisel School of Medicine at Dartmouth

+ Dartmouth’s Geisel School of Medicine

+ Geisel School of Medicine

This transition was first spotted by Joe Asch at Dartblog.

Vermont windows

November 19th, 2013  |  Published in all news, Charter, Country Club, graphic design, Hanover Inn, Hanover/Leb./Nor'ch., History, Hop, the, master planning, other projects, preservation, site updates

  • An update of the “North Block” golf course development idea: Take a look at the Perkins + Will plan for the Poplar Point Development In Washington, D.C. Naturally Dartmouth wouldn’t need this density or scale, but it could learn from the extension of the existing street grid to form irregular quadrangular blocks; the treatment of the edge condition (the Anacostia River); and the accommodation of streams flowing through the site.

  • An update of the Hop expansion post: Of course! The new theater and entrance facade represent the final realization of Larson’s old 1940s Hop designs. In this post, a still image from a college video shows how Larson wanted to put a theater and a major entrance to the Hopkins Center on what was then College Street. And the Dartmouth has an article on the Boora project.

  • I did not learn until recently that this memorable window, visible on the way to Hanover from West Leb, is called a “Vermont window” or a “witch window” (Wikipedia):


  • Dartmouth has been phasing out the “@alum.dartmouth.org” accounts and assigning everyone, past and present, an “@dartmouth.edu” address (only the address, not an account). This is neater than the old dual system where students had one address/account and alumni another. When the “@alum.dartmouth.org” accounts came in (during 1995 or 1996?) they seemed like an awkward solution. The rationale for creating the new domain was that Dartmouth was barred (by its interpretation of the government’s pre-ICANN rules, one supposes) from using the “.edu” domain for accounts assigned to anyone but employees and students. Yet Harvard came out with its “@post.harvard.edu” domain around that time, so it is hard to see that as the reason.

    Although it was fun to use Blitzmail after college, the need for a personal, ISP-independent email account was soon satisfied more effectively on the Web by Hotmail (1996) and Yahoo Mail (1997). Students responded with WebBlitz (1998 or 1999?) but I don’t recall that it prevented the alumni accounts from slipping into some obscurity. The susceptibility of the alumni accounts to great volumes of spam did not help.

  • The Rauner Blog has a post on Sgt. Allen Scott Norton of WWI with photos of the trenches dug on the future site of Leverone Field House or Red Rolfe Field.

  • The Planner’s Blog has a post on a new war memorials map.

  • Finally a photo of new Hop entrance below the grand ballroom — and the ever-shrinking Zahm Courtyard. It is included in the war memorial map.

  • The College Steward was a charter office first held by Ebenezer Brewster, who established the tavern that preceded the Inn. I’ve wondered if the office could be revived, and whom it should be given to. Contemporary college statutes from England (Downing College Cambridge, published in 1800, in Google Books) suggest that a steward was the head of dining services:

    STATUTE XI.

    OF THE STEWARD.

    THERE shall also be one Steward appointed annually by the Master, from among the Professors and Fellows, to direct every thing which relates to the Commons and Sizings to be served in the hall at dinner and supper, and the wine and other articles provided in the combination room. He shall make all payments in respect of such Commons and Sizings to the Cook and Butler of the College, at such times as shall be appointed by the Master, and shall receive the same from the Tutor, within one week of the end of every Term, for all his Pupils who have been in Commons during the Term; and for all other persons in Commons, he shall be paid by themselves in the same time.

  • The Grad Studies Office has a photo of the professionally-made sign in its renovated 37 Dewey Field Road. (In the recent interior renovation, references to 37 Dewey Field Road seem to encompass both 37 and 50 Dewey Field Road, the old Homes 37 and 50.)

  • Insignia: From a College Grant photo album (pdf), page 20, we learn that

    The “Diamond D” log brand was stamped with a hammer into all logs leaving the College Grant so they could be identified upon reaching the sawmill.

    Unrelated: The clever Europhilia of Football as Football. And it is funny how the Maryland governor’s “Goals” website logo recalls the RAF roundel:



  • Dartmouth Now has an article on the up-close inspection of the exterior of Baker Tower.

  • Congratulations to The Dartmouth on its new website. Here’s hoping the upgrade doesn’t involve a new URL for every past article. This site has more than 220 broken links to the D at the moment.

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[Update 05.03.2014: Broken link to Maryland veterans page replaced.]

A new Associated School?

November 9th, 2013  |  Published in all news, graphic design, History, other projects

Dartmouth College, the undergraduate college, has almost always maintained one or more “Associated Institutions”[1] or “Associated Schools”[2] alongside it:

  1. Geisel School of Medicine, 1797-
  2. Chandler School of Science and the, Arts 1851-1892
  3. New Hampshire College of Agriculture and the Mechanic Arts, 1866-1892
  4. Thayer School of Engineering, 1867-
  5. Tuck School of Business Administration, 1900-

Thus the college has not added a new school in more than a century. Although a college department granted its first graduate degree in 1885, and the college began turning out significant numbers of doctoral degrees during the 1960s, the college has not created a separate graduate school of arts and sciences. The institution known as Graduate Studies has only recently begun to assert its own identity.

Now President Hanlon has proposed to elevate Graduate Studies to the stature of an Associated School. The Dartmouth reports on his speech at Monday’s faculty meeting:

As part of his goal to increase Dartmouth’s global impact, Hanlon proposed the creation of a freestanding graduate school, whose dean would report directly to the College Provost instead of to the Dean of the Faculty, as is current practice. This endeavor would mainly involve changes to the existing graduate school structure. Dartmouth’s graduate studies programs are tied to the undergraduate departments, but the College might see changes to this model in the near future.

The Valley News describes the idea similarly.

While the new school would not necessarily require any more space, it would find itself in a better position to lobby for a building of its own in the future. It claims more than 1,200 students (Graduate Studies Facts), which makes it larger than Tuck and Thayer combined.

Where could a new building be located? Several of the most likely sites lie at the north end of the Berry Row axis, close to the flexible buildings of Rope Ferry Road and not too far from the graduate student housing of North Park Street. Another, more limited site is located at the end of Webster Avenue: the President’s House could be extended westward and the school installed there, with a pedestrian bridge over Tuck Drive to join it to Tuck School.

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  1. See the 1890 General Catalog (Google Books).
  2. See the 1900 General Catalog (Google Books).

Ideas for the visual identity guidelines

October 9th, 2013  |  Published in all news, graphic design, History, other projects, publications, Quartomillennium '19



If you’re working on the branding effort (see the previous post on the topic), I would recommend a visit to the archives to see some things:

  • The green ribbon and its story. The college is represented by a single color.
  • Typical accent colors are black, lavender, and white. White is used frequently in athletics. No big green-and-gold tradition seems to exist.
  • The seal and its history. More effort could be devoted to reserving the seal for official uses only.
  • The midcentury shield now in use, and the recent proposal for an heraldic coat of arms.
  • The Bicentennial medal designed by Rudolph Ruzicka.
  • Anything designed by John Scotford.
  • Anything produced by the Stinehour Press (photo of exhibit, Valley News story) or Ray Nash, of the Graphic Arts Workshop (Rauner bio); also books published by the Dartmouth College Press.
  • Copies of the ORC from various periods.
  • Copies of The Dartmouth from various periods, especially before WWII.
  • Carnival posters, especially those produced before 1959.
  • Things made of leather and wood: Daniel Webster’s water bucket and old ski boots, senior canes and snowshoes.

version of proposed coat arms

Around campus, you might take note of the white color of Dartmouth Hall and the finely-speckled gray/white of the granite used in the foundations of many buildings. (That granite is not likely to be local; for a local granite, see the pinkish stone of Rollins Chapel, a stone that has not been used very widely on campus.) The brick walls with their varied colors, from black to brown to red, are characteristic of the campus, although the style of brickwork was originally called “Harvard brick.” There are many useful greens, including the patina of the copper roofs, the paint used on building shutters, the color of the shaggy pines along the riverbank, and the sometimes-black color of the river itself. An example of lavender appears in the glass of the Baker Tower clock.

medal reverse   medal obverse

A list of style guides from Logo Design Love has some nice examples. Duke’s guide announces that the word “University” in the Duke wordmark is set in Interstate, the typeface developed for road signs by the Department of Transportation. Yale’s identity site is prepared by the Office of the University Printer rather than the PR office. Princeton’s guide (pdf) on page 21 explains the difference between the seal and the shield, and it goes so far as to deface the seal with the word “SAMPLE” since, as the text explains, the seal is not for the public — not even by way of example! (Unlike B.U.) Oxford’s logo page has great visual appeal and actually is fairly flexible in its rules. University College Oxford has a guide by Franks and Franks (portfolio example) that looks nice and builds a traditionalist logotype around an abbreviation and nickname (“Univ.”).

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[Update 05.03.2014: Broken link to Princeton guidelines replaced; point about "SAMPLE" no longer valid.]

Some campus-related links

October 5th, 2013  |  Published in all news, graphic design, History, master planning, other projects, preservation, publications, Visual Arts Center

  • The new mobile-centric campus map is available as a pdf document. It shows fine details like the trails in the College Park and the lanes on the running track.
  • That nice brick house on Lebanon Street in the Sargent Block was built ca. 1840 by John Williams (Frank J. Barrett, Early Dartmouth College and Downtown Hanover (2008), in Google Books).
  • The folks over at Hillflint, big fans of Take Ivy (NYT, Wikipedia), are using a line drawing of Dartmouth Hall in their logo.
  • College master planners Beyer Blinder Belle have contracted with BFJ Planning to come up with a transportation plan (pdf).
  • Hokie Stone, the locally-quarried building stone of the Virginia Tech campus, has been mentioned here before. Now the football team is wearing helmets that are completely covered by a graphic depicting a wall made of Hokie Stone (Richmond Times Dispatch).
  • With the Digital Production Unit added to Preservation Services (Rauner Blog), the library has been scanning old photos and putting them on line. The amazing collection is searchable and will provide the subjects for many posts here in the future.
  • American Architects has an email interview with Machado and Silvetti regarding the Black VAC. The photos, by Esto, are also available on their own.
  • The Times had an interesting article on the Caracas practice of naming intersections rather than streets.
  • Professor Jeff Sharlet and his students are producing an online journal called 40 Towns (Corin Hirsch, “Dartmouth Literary Journal 40 Towns Documents Upper Valley,” Seven Days (4 September 2013)). Lindsay Ellis’s story “Kings of the Counter” is about people at the Fort (a.k.a. Fort Harry’s, etc.).
  • DSpace@MIT, an online collection of MIT research papers, has the late Frederick Stahl’s 1955 MIT architecture thesis, an interesting proposal for the Hopkins Center (pdf). Stahl graduated from Dartmouth in 1952 and died on July 26 (Globe obituary, Boston Architectural College obituary).
  • Princeton has moved the Dinky Station again, reports the Buildings & Grounds Blog of the Chronicle. The Dinky Line is a short railroad branch that connects the campus in Princeton to the town of Princeton Junction.
  • This railroad news is unrelated to the campus but stirs the heart: The Union Pacific is going to restore a Big Boy, Engine 4114, to running condition. Who thought one of these creatures would ever come back to life? Unbelievable.

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[Update 05.03.2014: Broken link to Hillflint item replaced.]

New branding push likely

October 3rd, 2013  |  Published in all news, coat of arms, graphic design, History

President Hanlon has named Cornell’s PR head, Thomas Bruce, to a similar position at Dartmouth (Dartmouth Now, via The Dartmouth). The Dartmouth reports that Bruce “oversaw the redesign of the university’s logo” at Cornell.

Indeed, Cornell’s massive “Brand Book” covers everything, from the essence of the Cornell brand (our brand “speaks to the satisfaction and emotional connection we provide to our stakeholders”) to the proper use of the logo — with the obligatory gallery of misuse. Cornell modestly uses Palatino as its primary typeface, gives the proper abbreviation of its motto (“… any person … any study.”), and specifies the correct shade of red.

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[Update 10.05.2013: It appears that Cornell's identity project was done by Chermayeff & Geismar & Haviv. That firm is the same one that nicely simplified the Brown University coat of arms and replaced the busy seal of the Harvard University Press with a simple design appropriate for book spines. Also in the firm's portfolio are logos for such obscure brands as the Smithsonian Institution, NBC, National Geographic, the U.S. Bicentennial, and PBS.

And hey, look at this: the firm recently proposed three new logos for UNH (Manchester Union Leader). The school is still deciding which one to use. Of the three alternative directions, the middle one seems the most appealing: it has the uniform solidity of a railroad herald -- or maybe it can't avoid recalling Herbert Matter's work for the New Haven Railroad.

Some of the push for branding at Cornell came from a student-run image committee, as a 2006 New York Times article explains:

But when committee members first approached administrators to talk about their concerns — including what they saw as the university's passive response to a slight drop in some ranking guides — they met with resistance.
That changed three years ago, they said, with the arrival of a new president, Jeffrey S. Lehman, and the subsequent appointment of Mr. Bruce, who took their critique seriously, particularly their thoughts about the so-called view book for potential applicants and about the Web site.

Dartmouth had a similar student group around that time, called Buzzflood (The Dartmouth). Founder David Gardner describes it as "an organization that aggregated, created, and spread positive community news" (Gardner's ColorJar bio). The Buzzflood website had received three million hits by 2005 (PRWeb) but it folded that year (The Dartmouth).]

Dartmouth’s first “identity standards”?

September 2nd, 2013  |  Published in all news, graphic design, Thayer School

Thayer School now has an official logo guide, complete with examples of unacceptable variations of the logo.

The guide seems fairly down-to-earth, unlike some of the highly technical standards found elsewhere. Dartmouth itself does not seem to have taken this step yet.

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[Update 12.14.2013: The Geisel School seems to have been first: its guidelines (pdf), much more rigorous, were published in April of 2012. See this post.]

A new video scoreboard at the other end of Memorial Field

August 31st, 2013  |  Published in all news, graphic design, Memorial Field

The announcement of a new Daktronics video scoreboard for Memorial Field includes an illustration (via Big Green Alert Blog; see also Dartmouth Sports).

Although any scoreboard will have something to quibble with (please drop the trademark symbol from the big letter D!) this illustration has many things to praise. The designer has rationalized the fonts and eliminated much of the clutter of the old scoreboard. The designer also deserves credit for not using the ephemeral triangular-trapezoidal athletics logo and for getting the apostrophes right.

Here’s something notable: the scoreboard will be switching ends:

The new Daktronics scoreboard will be located at the south end of the stadium to avoid direct sunlight and maximize image clarity.

The new campus map is out; other topics

July 9th, 2013  |  Published in all news, coat of arms, graphic design, History, publications, Rollins Chapel, site updates, Wilson Hall

  • That Occom Ridge house that was captured in a state of extreme disarray in various aerials has indeed been replaced by a new house by Haynes & Garthwaite. Bing has a more recent aerial view.
  • The graduate and professional schools’ heraldry is on display on the college’s new website. The graduation gowns of the schools also carry uniform shields now, with Flickr examples of Tuck, Thayer, and Graduate Studies. The Trustees get the Old Pine.
  • The Planner has a post presenting the new campus map. This is an almost-final version of the traditional paper map. It’s notable that the two freestanding lounge buildings in the Choates are given their own names, Brittle and Bissco, for the first time on a campus map. I lived in the Choates during the early ’90s and don’t recall those names being used, even informally.
  • The Friends of Hanover Crew have a new design for the site. It is hard to remember, but the prior design might have made more use of Wilson’s Landing Road.
  • Thanks to Melvin I. Smith for the citation to the Old Division Football paper in his Evolvements of Early American Foot Ball: Through the 1890/91 Season (2008).
  • The Rauner Blog has a nice post on the dedication of Rollins Chapel and Wilson Hall. It’s always interesting to see this fraternal twin to Rollins, designed by the same architect (John Lyman Faxon) in Newton, Mass. (See also the Bing view.)


DADA exhibit, other news

June 5th, 2013  |  Published in all news, Baker Library, graphic design, Hanover/Leb./Nor'ch., History, Life Sciences Ctr., other projects, publications, Visual Arts Center

  • DADA (Dartmouth Alumni in Design and Architecture) is having its third alumni architecture exhibit June 6 through 16 in the Nearburg Arts Forum in the Black Family Visual Arts Center (via Sue).
  • The Big Green Alert Blog reports that the Town has approved the zoning amendments that will allow a new video scoreboard at Memorial Field (a topic about which alumni are fairly passionate, judging from the comments on a post at this blog). The Zoning Board was to have considered a request for a Special Exception to replace the existing scoreboard at Scully-Fahey Field in its hearing on May 30 (ZBA Agenda).
  • The Rauner Library Blog has a post about old postcards depicting the campus.
  • The Dartmouth published a series of three articles on architecture last month. First, “Despite lack of major, architecture offerings abound” suggests again how interesting a history of the somewhat hidden world of design education at Dartmouth would be; second, “Recent campus buildings depart from New England tradition” focuses on post-1984 work; and third, “College’s early buildings share traditional aesthetic” covers prewar buildings (thanks to Amanda for the quotes).
  • Dartmouth Now article (and Flickr set) on the Life Sciences Greenhouse atop the Life Sciences Center.
  • The Planner has photos of the new offices of Dartmouth Computing in Baker, the new deans’ offices (Student Academic Support Services) in Carson, in a space formerly occupied by the Computer Store (Planner’s Blog post), and the new location of the Computer Store in McNutt. This confusing shuffle was mentioned on this blog during April. Any word on the fate of the old Kiewit space outside the Tower Room?
  • The Planner also has photos of 113 Wilder, the Physics Department’s office and lounge suite.

More on the Orgo Farm master plan; other notes

May 13th, 2013  |  Published in all news, graphic design, Hanover/Leb./Nor'ch., Organic Farm, other projects, preservation

The new campus map

May 4th, 2013  |  Published in all news, graphic design, Hanover/Leb./Nor'ch., master planning, publications

The new campus map is available to mobile devices from the Dartmouth Mobile website (Dartmouth Planning announcement). The new map is better-looking than the current map, a pdf released in August of 2010 (Flash version). The society names are spelled out in Roman type, eliminating the orthographic creativity that rendered “ΦΔΑ” as “FDA” on the current map.

Because it’s electronic, this new map has a fantastic scope. Zooming out will display everything from the hospital to the Organic Farm, and the map’s coverage includes nodes for the airport and the Skiway. The Morton Farm equestrian center is included within the known world as well.

The scoreboard of the future

April 13th, 2013  |  Published in all news, graphic design, Hanover/Leb./Nor'ch., Memorial Field, preservation

The Dartmouth writes on proposed amendments to the Town’s zoning ordinances, including amendments that deal with athletic scoreboards. The minutes of the Planning Board from February 5 (pdf) state that Dartmouth has eight outdoor scoreboards and provide this background:

Bob Ceplikas, Deputy Director of Dartmouth Athletics, said there have been a lot of changes over the years with the set-up of Division 1 sports venues, including technology. It is more and more standard for Division 1 football stadiums to include video displays in their scoreboards. Dartmouth is now the only Ivy League school that does not provide video display. The Ordinance’s current language does not allow for scoreboards to exist as they currently do; it does not even allow for the score to be displayed. The Ordinance should be brought up to date to reflect the real purpose of an athletic scoreboard.

No comment on the possibility of a video display (one of the thrills of seeing a college football game in person is the presence of it: there is no replay, so you have to pay attention), but the idea that the scoreboard at Memorial Field could be redesigned is intriguing.

A generous donation of the Class of 1966, the scoreboard is informative, traditional, and appealing — but it could be made even better. The number of typefaces could be reduced from five or so to three. The various vertical surfaces could be brought into the same plane. The “TIME OUTS LEFT” text could be aligned in a more balanced way. A little more space could be given inside some of the white borders, and the general crowding and busyness could be reduced.

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[Update 06.09.2013: The text of the ordinance, as found in the March 12 Planning Board minutes (pdf), prohibits advertising:

Athletic scoreboards may display:
A. Information pertinent to the event and facility
B. Recognition of donors and sponsors by name only
C. Other general athletic or institutional information
D. Any other information customarily displayed on contemporary scoreboards, but not to include commercial advertising.

That should remove some concerns.]

Orozco Murals a National Historic Landmark

March 19th, 2013  |  Published in all news, Baker Library, graphic design, History, Larson, Jens, preservation

A week ago, the Orozco Frescoes in Baker’s Reserve Corridor were designated as a National Historic Landmark (National Park Service, The Dartmouth, Dartmouth Now, NHPR). The nomination was noted here last November. The Planner’s Blog has some information on the effort.

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Update 05.03.2013: An article from The Dartmouth.

Logo competition for DADA

February 3rd, 2013  |  Published in all news, graphic design

Dartmouth Alumni in Design and Architecture is having a logo competition, closing February 10.